Friday, September 14, 2007

Lyle Macwilliam's secret

Something Private Aye found on the internet...

http://mlmresourcesmalaysia.wordpress.com/2007/04/25/read-the-report-on-usana/

Askyou Says: April 26th, 2007 at 9:06 am

Usana is a small company but talk big. They fall under small business catgeory for the Forbes and Businessweek rankings that they frequently quote. The difference between Usana and Amway is like Luton Town FC and AC Milan!

Usana’s 2 main argument is that 1. They have GMP manufacturing 2. Lyle Macwilliam report on nutrition ranks them no. 1
Lets see:

1. Nutrilite, Amway manufacturing facility is beyond GMP. We also have GAP (good agricultural practice), our nutrilite manufacturing plant is 500,000 sq ft vs Usana’s plant is only 180,000 sq ft. Amway;s main manufacturing area covers 1.6 km stretch in Ada, michigan … talk about HUGE. How about Nutrilite’s 7,000 acres of certified organic farms in 4 different locations in US, Mexico and Brazil? We have Scientific Advisory Board members from the world’s foremost researchers, scientists, in nutrition, genetics etc. Usana’s board consists of GENERAL PRACTITIONERS & PEDIATRICIANS who are Usana’s distributors with financial interests in promoting Usana !!

2. If we can proof the Macwilliam report to be flawed, and biases study, then 95% of damage is done on Usana’s credibility. That’s exactly what is is … a Usana sales/marketing tool to assist dumbos to sell their products without much thinking .. just show and tell. Nutrilite is the leader in food supplement sales worldwide … last year USD 2.9 billion (Amway total USD 6.4 b) , source: Euromonitor International and Nutrition Business Journal. We’ve been around for 71 years, the only one to grow, harvest, process on our own certified organic farms. Usana doesn;t have much to show… so have to CREATE a 3rd party publication to endorse their products. Anyone with BRAINS can see that after reading the Report.

The price of Usana’s stuff is x2 more expensive than Nutrilite. Where is the logic?


A flawed and "unscientific" report Says: April 30th, 2007 at 12:45 pm

Spot on! Anyone with common sense can see that the report has only 1 fuction:
Act as a sales gimmick for Usana distributors to use as a “credible third-party” resource.
I’m a scientist by profession, and the comparisons done are definitely not scientific in nature. It is a flawed study with many mistakes and errors. Reading Macwilliam’s background, I have no doubt that he is not qualified to be speaking in such detail on nutritional science. The charts and graphs may look fancy, but means nothing when you consider the basis of the study is flawed, and the application is inconsistent. No where is this study do you find any references to clinical research. A comparative study based on opinions and averaging them out is not scientific.

Tim Junk Says: July 23rd, 2007 at 4:57 pm

Flawed? Read the basis for the study … ask any credible scientist - method is at best, careless. At worst - fraudently misleading. Average of opinions of health writers - is not scientific! Ray Strand one of the “independent” authors who gave opinion - his wife is a high-ranking Usana distributor! her picture came out in front cover of a Usana magazine (inside we can see Ray next to her). Listing tiny amounts of expensive ingredients also do not make Usana vitamins better!
Biased? Macwilliam clearly has something to gain financially from promoting Usana. He is currently going on tour - promoting his book at Usana functions. If he is aware people are questioning his integrity, he should try and limit his exposure at Usana functions. Last i counted he spoke at 25 big Usana celebrations & gatherings in a 3 month period! He was also a usana board director until 2003 - when he resigned. Covering his tracks i believe. His book is being sold at bulk discount - cheaper if you buy 500 copies or more. Who would buy such a volume - unless you design it to be a sales tool for a network marketing company. The report is published in the languages for the countries Usana operate in - for example which scientist will produce a specific report for New Zealand/Australia, Mexican (in Spanish) - comparing products in NZ/Aust and Mexico to Usana? The back of the 3rd edition, had testimonials/comments by readers - who ALL happen to be high-ranking Usana distributors!! is it a coincidence .. or by design? Not 1 or 2 … 6 comments from 6 high ranking distributors!! Check frauddiscovery.net. They even list these medical doctor’s DISTRIBUTOR NUMBER, Usana rank & income! not independent medical doctors … but people with financial incentive to promote Usana! Ladd Mcnamara - advisor to usana - does NOT have a licence to practice medicine, and recently quit the board due to bad press. VP of research Tim Woods - does NOT have a PHD in biology as stated in Usana official bio - but FORESTRY!, Dennis Waitley - usana board member, does NOT have master degree or PHd from universities he quoted. Too many loose ends, too many red flags - Usana is a scam.

Overpriced products + dubious endorsements + lying leaders = Crumbling empire.

Getting to the bottom of Lyle MacScam

www.melaleuca.com/wc/pdf/ComparativeGuide.pdf

Interesting piece on Lyle Macwilliam's report

Am I Going to Have to Eat my Hat....? The “Dreamstealer” Strikes Again!

Last May I wrote a piece about the perils and weasel ways of Multi Level Marketing (MLM) in which I offered not only to eat my hat, but to sign-up under them if any of my friends had found a good MLM company, selling anything I would consider remotely worthwhile.
As I mentioned here a couple of weeks back, I was taken up on this by my friend Raylene Radiance in Hong Kong, who accused me (Moi?!) of being a cynic and took me to task for negativity in general and having it in for MLM in particular.
“ I know what you think about MLM, and I know there are some bad apples, BUT..... I am working with this great company with the most marvelous product that is REALLY REALLY different.....”, she said. “If you check it out, I just know you will be convinced. I’ve booked my ticket and I’ll be coming to Bali in six weeks time and I ‘m really looking forward to seeing you eat your hat and to signing you up. I’m not sure which I’ll enjoy more”, she added maliciously.
Now as I’ve already shared, my friend Raylene Radiance is no New Age airhead, as her assumed name might have some of you out there thinking, and I normally have a lot of time for what she has to say. So as a man of my word and in the hopes I would be spared eating my best Panama or DKNY cap as well as being swallowed up in the maw of Raylene’s downline, I mumble something about looking into it.
“ Wot’s it called ‘ven?”, I says.
“ USANA”, Ta-Da! she says “they produce the best ever supplements, including a TURRIFIC multi. Doctors all over the world are raving about it. Research shows it’s the No.1. I know you’re going to thank me for this!”, she gushes.
“ Oh yer? Awlright, ‘spose I’ll ‘ave to look into it ‘ven, won’I?”, I manage.
Looking for my “Budget Roller”The thing about this is, over a period of time I’ve already heard about USANA from a number of people I know who are into supplements and MLM and they were saying the same thing. Not only that, I was interested in sourcing another good multi. Now I and my best beloved already use what I am convinced, after 8 years of research and evaluation, is the best multi available anywhere. The Rolls Royce of multis, you might say. But, while it is excellent comparative value in view of its comprehensive nature and formulation, in actual dollar terms it is quite expensive, so it ain’t exactly for dabblers in optimum health. I now wanted to see what else was out there as I knew there were some which, though they may not be as comprehensive, were still very good. The best “budget” multi, as it were. I sourced about half-a-dozen of these matching my criteria. They were all practitioner-only formulations from the US from manufacturers whom I knew were both cutting-edge and totally reliable. They provided the basic vitamins, minerals and phytonutrients for antiaging and disease prevention.
So in the spirit of honest inquiry and to protect my millinery, my stomach, not to mention avoiding a career in MLM, I added USANA to the mix to see how it shaped up.
The Need to Know......I first went to USANA’s website. Not as easy as you might suppose. As with most MLM companies you find yourself batting about between the websites of hundreds of independent distributors all competing to sell the company’s products and/or sign you up. USANA has about 300,000 such distributors worldwide and, as is usual with MLM, it is not easy to get hard data. After slogging away I was able to establish that USANA offered a little over 20 nutritional supplements, including something called USANA Essentials comprising two formulations, an antioxidant and a multi mineral. This was sold together in the US at a combined cost of US$53.30. What I was really looking for was one single formulation, but it seemed this would have to be the basis of any comparison.
I was initially impressed to find that Essentials was formulated by Dr Michael Colgan, who was hired as a consultant by USANA for the purpose and is highly regarded in the US in the fields of nutrition, exercise and antiaging. I also learned there was an “independent” comparative survey of the top 200 multis which said the No.1 was USANA’s Essentials. At this point I actually started to think this might not be a complete waste of time after all and began to get interested. Even if I had to eat my hat and be a soldier in Raylene Radiance’s downline, I might be on the track of my “budget” Roller.
Alas, it was not to be! The more I looked into it the more USANA looked like any other MLM company pulling the usual dubious stunts to promote itself and offering a range of average and over-priced products, when properly compared to the best that’s out there.
First up, I obtained a copy of the “Comparative Guide to Nutritional Supplements” researched and written by self-styled Canadian author, educator and consultant Lyle MacWilliam, who had “trained” as a biochemist and kinesiologist. This was a much slimmer and less impressive document that I had at first imagined and was being sold by MacWilliams’ company at US$15.95 a pop. In it Mr MacWilliam was at pains to point out that there was no corporate connection between his company and USANA. The report evaluated some 400 nutritional products and came up with a final list of 125 comparing them to USANA Essentials and a nutritional “standard”. And, blow me down with a feather, guess what? USANA Essentials was found to be No.1.
So why don’t I buy it? First off, the survey compared two products to one of all the others. This makes a complete nonsense of the methodology and result from the outset, which is patently skewed to favour the USANA product. The only thing valid about this document is that most of the best multis are in the top 20 products.
No Financial Interest....?Next, despite the disclaimer Mr. MacWilliams’ connection with USANA is not at all clear. He admits he is a long term user of their products but does not say, so far as I can see, whether he is a USANA distributor or merely a consumer. Even if he is not a distributor he may well have a vested interest in the company. Any member of his family or one of his employees can be running a USANA distributorship. USANA is a public company and he might be a shareholder. More to the point, USANA has over 300,000 independent distributors. The MacWilliams study says USANA Essentials is the best thing since sliced bread and makes a business out of selling the report or anyone who wants to buy copies at US$15.95 a shot and by the sale of membership giving access to comparative data on competitive products. You don’t have to be a rocket scientist to see that this amounts to a $million business. Just go to one of the major meetings of any MLM company attended by thousands of the faithful. You will soon see there are always a number companies present, all doing a thriving business selling sales and other promotional aids to the throngs of avid MLM’ers there assembled.
Borrowed ClothesSince the name of Dr. Michael Colgan and others are used a lot in promoting the bona fides of both the formulation and the research I next contacted Dr. Colgan and spoke with his wife. What she said was illuminating. Dr. Colgan was indeed retained as a consultant by the company to put together the original formulation. However, as the company grew the company’s sales and management “resented” Dr. Colgan’s continued input on the formulation and dispensed with his services a number of years ago. Part of the termination agreement was that Dr. Colgan’s name would not be used to promote the company. Mrs Colgan was very interested and not at all pleased to hear her husband’s name was being used in this way. In other words having used the reputation of Dr Colgan to establish the product, the company dispensed with his services so they need no longer maintain similar standards. Regrettably, not an unknown practice with MLM or other companies attempting to enter a new market.
Now for the formulation itself.As stated, Essentials comprises two products each containing 84 tablets which at a dosage of 3 tabs per day of each makes a month’s supply at a retail cost of US$53.30. Put the two together and you have a perfectly respectable product. But, I can buy something just as good from a really reputable supplier for about US$30. Now here comes the weasel. Included in the formulation are 15mg of Alpha Lipoic Acid and 12mg of CoQ10. These are indeed important supplements, but they are quite expensive. For them to do you any good you need to take minimum dosages of 250 - 500mg and 60 - 200mg respectively. It is one of the oldest tricks in the book to shove in a tiny and ineffective amount of an expensive ingredient and make a big song and dance about it. Most people aren’t going to spot the scam. Quite apart from that, they are best taken separately and CoQ10 is most bio-available in an oil-based form combined with tocotrienols, a form of Vitamin E. You can’t put oil in a capsule of powder. Any good formulator knows that.
USANA goes on to make much of the fact that their products are pharmaceutical-grade not food-grade and are tested to be bio-available, whatever they mean by that. Well I would hope so! Any product from a reputable manufacturer is also. Yes, thousands of inferior products are on sale everywhere and are neither pharmaceutical-grade nor bio-available, but I’m afraid it is up to you to buy smart and make sure you’re not being stiffed.
There was one more interesting thing I found out along the way about Essentials. What you bought in the US for $53.30 was considerably more expensive if you bought it in Australia or Asia. USANA doesn’t operate in Indonesia but I’m told it is sold here at a cost of Rp 622,000 (US$69.25). Not only that, it is a lesser product and does not contain certain key minerals such as molybdenum, vanadium, boron and smaller amounts of selenium because it is formulated for the Australian market and the Australian government regulates the inclusion of these substances in a multi nutritional supplement. I would be pleasantly surprised if that were something customers in the region were ever made aware of.
An Old TrickGoing through the USANA list I spotted another nasty. They have a product called Gingko-PS costing around US$45.00. These are substances commonly used as cognition enhancers. Taken in sufficient dosages they can do wonders for your short term memory and mental acuity. PS stands for phosphatidylserine and is quite an expensive substance. Ginkgo is an herb. This formulation actually contains 7.5mg of the active ingredient of ginkgo and 125mg of Lecithin. When I tell you that to do any good you need at least 120 mg of ginkgo delivering 42mg of active ingredient and 100mg of PS you may start to get an idea of what a puny formulation this is. And when I tell you that this product doesn’t actually have any PS in it at all, despite the label, but 125mg of Lecithin delivering 0.4% of PS or 0.5mg you may start to get an inkling of how this game is played. I actually queried this with USANA’s management in the US to see if I was right about this and all they could say was “Yes, but trust us, there is PS in it”. And they’re right, all 0.5mg of it! So why don’t they call it Ginkgo-Lecithin then?
So Sorry Raylene!To put it in a nutshell, I don’t think I’m going to have to eat my hat after all and, God be praised, I’m not about to be launched on a new MLM career. It is not that the USANA multi is a bad product, but it is an over-hyped, over-priced, and very average one. No way in the world is it anywhere near the top 50, let alone No.1. I’m even prepared to accept that USANA is one of the better MLM companies, so far as that goes. But in my book, that’s not very far. What this research has confirmed for me yet again is that MLM is an unattractive form of marketing open to all sorts of abuse and misrepresentation, peddling average products at best and appealing to the credulity and financial aspirations of perfectly nice people who should know better.

Researching USANA?

http://www.sequence-inc.com/fraudfiles/ type at the search field : USANA!

http://www.frauddiscovery.net/

or go to google: type USANA scam

google news: USANA

USANA is goin' down !!!

Usana insider says Tim Ramey is a distributor

Can an analyst covering Usana Health Sciences really provide an independent analysis of the company if he is a distributor? Tim Ramey covers Usana for DA Davidson. Isn’t it kind of weird to cover the company and to be a distributor? And at the very least, wouldn’t this be an important disclosure to make before recommending a “buy” on Usana stock?

From the insider on the Yahoo message board:

tim ramey signed up as an associate in may of 2005. he listed the address of 5651 zena road north west (nw) salem oregon 97304.

his phone number is 503 36X-1X85. he will claim that he made no money at usana as associate. that is the point, right? no one does. why worry when you can make commissions repurchasing one hundred thirty thousand shares when the stock went below 30 and d a davidson received commissions repurchasing about five million in shares. ramey knows where to make money and that is not as a usana associate.

the reporter who contacted you from the new york times was my contact. i am the one who handed your ‘associate’ the dvd at convention. the hypocrisy here is mind-boggling. when dr wentz was in the paper for selling shares in february our analysts screamed that it was less than one percent of the float and no big deal. then after the crash into the high twenties, we decided myron should start repurchasing as no one else was. he repurchased less than one percent of the float yet we publicized it like a big occasion. how is one sell less than one percent not a big deal and a buy less than one percent a huge deal? it is the standard operating procedures for us.

USANA faces fourth lawsuit

From the Salt Lake Tribune:

A shareholder has filed a fourth lawsuit in federal court in Utah against Usana Health Sciences based on allegations the publicly traded company is operating an unsustainable pyramid scheme.

Robert Keith Larson alleges that the board of directors and executives touted the company as highly successful with solid earnings and a successful business model. But a story in The Wall Street Journal revealed “the underlying unsustainability of the company’s business model and the company was in fact perpetrating a ‘pyramid scheme’ in an attempt to sell its products,” according to the lawsuit filed Tuesday. That story and a subsequent one at Forbes.com were based on the work of Barry Minkow, an investigator who spent time in prison for securities and tax fraud but now runs a business known as the Fraud Discovery Institute.

Three other lawsuits against Usana are pending in U.S. District Court for Utah based on Minkow’s investigation….

Clear cache ...

http://www.sequence-inc.com/fraudfiles/2007/09/14/ladd-mcnamara-must-have-seen-an-attorney/

Finally, Ladd McNamara - or "Dr" Ladd McNamara has removed the MD from his biography. Trouble with the internet, it ain't that easy to "clear cache" .. heh heh ...